Last Call

Early Bird Gets The WIGS?

By - April 19, 2017 | Alcoholic Beverage Law, Wigs Manager | Email Will Cheek

Maybe so, if you are a food store looking to renew your wine in grocery store license, which we affectionately call WIGS.

What gives?

Picture this.  Several hundred grocery stores all filed applications to obtain liquor licenses to sell wine beginning July 1, 2016.  The Tennessee Alcoholic Beverage Commission, acting with near superhero powers, pre-approved WIGS applications in droves in June, allowing grocers to stock and prepare for the first day of wine sales.

This worked perfectly for the historic debut of WIGS on July 1, 2016.

Problem is, all those liquor licenses expire on the same date – July 1, 2017.  We see a train wreck in the making if human nature prevails and the vast majority of food stores wait until the last minute to try to renew WIGS licenses.

Conjures up the bizarre ode about Casey Jones’ untimely death saving the lives of scores of train passengers, often sung by Jerry Garcia with the Grateful Dead:

Mrs Casey when she heard the news
Sitting on her bedside, she was lacing up her shoes
Children, children now hold your breath
You will draw a pension at your Papa’s death

We strongly encourage food stores to file applications for WIGS renewals as soon as possible.  For dilatory filers, our crystal ball conjures up images of headaches, red tape and possible interruptions in sales.

Fortunately, the ABC gave the industry a heads up about WIGS renewals and provided helpful instructions.  Read the FAQs here WIGSrenewal.  We will continue to update WIGS renewals as July 1, 2017 D-Day approaches.

William T. Cheek III

William T. Cheek III

As the only Tennessee attorney named Best Lawyers in America for Food and Beverage Law, Will Cheek leads firm’s Alcoholic Beverage Team and provides licensing and regulatory compliance advice to restaurants, hotels, bars, clubs, craft distilleries and breweries. Will’s clients range from small chef-owned restaurants to large publicly traded corporations. He is nationally known as the go-to source for Tennessee liquor law and authors the blog Last Call, covering Tennessee alcohol, restaurant and hospitality news.
William T. Cheek III
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