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Survey Says: Tennesseans Want to Buy Wine in Groceries on Sundays

By - February 28, 2017 | Alcoholic Beverage Law, Wigs Manager | Email Will Cheek

We figured that following passage of Wine in Grocery Store legislation, which we affectionately call WIGS, popular demand among consumers would lead to more changes in Tennessee law.

We blogged about pending legislation to legalize the sale of many wine coolers and niche products like sangria mixes in groceries and other food stores.  https://www.willcheek.com/tennessee-considers-more-wine-in-grocery-stores-with-legislation/

In our not so humble opinion, one of the biggest changes in Tennessee law is legalizing Sunday sales of wine in Kroger, Publix, Wal-Mart and other food stores.  We figure that the vast majority of shoppers would love to be able to buy wine on Sundays.

If Tennessee legalizes Sunday sales of wine in grocery stores, it seems only fair that liquor stores would also be allowed to open on Sunday.  Problem is, we think Tennessee liquor stores will oppose Sunday sales.

Based on our unscientific observations, Sunday is a big day for grocery shopping.  Grocers probably figure that many Sunday shoppers will put a couple of bottles of wine in their carts, if Sunday sales of wine are legal.  Sunday wine at a grocery is essentially an impulse purchase; if I can buy wine when I am Krogering on Sunday, great, if not, I am not going to trek back later in the week to buy wine from a grocery or a liquor store.

Tennessee liquor stores probably see Sunday sales as something they have to do, if food stores can sell wine.  But for a liquor store, being open on Sunday is not likely to draw many new sales.  Grocers already do huge business on Sunday.  Liquor store owners are closed.  Opening Sunday increases employee salaries and other liquor store expenses.

Plus, Tennessee restaurants could see a decline in wine sales from folks that cannot buy wine on Sunday, but want a glass with lunch or dinner.

Our buddy Willa reminds us of “Sunday in the South” by Shenandoah:

Mill worker houses lined up in a row, 
Another southern Sunday morning blow 
Beneath the steeple all the people have begun 
Shakin’ hands with the man who grips the gospel gun